Ambigram Tattoo Designs

An increasingly popular motif in tattoo parlours is the ambigram a graphic figure that can be flipped, mirrored or inverted, yet whichever way the script or the figure is viewed, it still spells out the same thing. It is sometimes referred to as an 'inversion' or 'flipscript', but regardless of the description, most people appreciate it as an optical illusion. The shifting positive and negative spaces can play tricks on our visual perception, casting a spell on the beholder.

For tattoo aficionados, there's a dictionary of ambigram designs to choose from, and a great range of scripts and fonts, from simply elegant to graphically gothic. A design may consist of a single word or an entire phrase. Depending on the ambigram's concept, it can be rotated, reversed, or reflected in mirrors, with the meaning sometimes changing, sometimes remaining the same. Looked at one way, you might see a devil, but turn it around and an angel appears, or at least the way the figure is spelled! The best tattoo artists can create an optical illusion with an intriguing graphic design that never fails to intrigue.

According to practitioner John Langdon, ambigrams were independently invented by himself and by Scott Kim in the 1970s. Kim used the name Inversions as the title of his first collection in 1981. The first published reference to "ambigram" was by Hofstadter, who attributes the origin of the word to conversations among a small group of friends during 1983-1984. The 1999 edition of Hofstadter's Gödel, Escher, Bach features a 3-D ambigram on the cover.

John Langdon is truly one of the great ambigramists, his work appearing on the covers of some recent best-selling books. Popularity of the ambigram soared when they were intertwined into the plot of Dan Brown's bestseller 'Angels and Demons', the prequel to The Da Vinci Code. Langdon produced ambigrams that were used for the book cover, and a link to his website from Brown's meant he was "suddenly inundated" with commissions. In fact the name Robert Langdon (the hero from the novel) is also an appreciation to Mr. John Langdon.

Ambigrams are popular with graphic artists, due not only to their unique symmetry but to their mysterious quality so readily appreciated on music albums and book jackets. Paul McCartney is but one of many rock musicians who have featured an ambigram on at least one of his albums.